We measure viewership and track visitors' paths through the site using Google Analytics and ShareThis web traffic software. Browser "cookies" and other methods are used to enable these services and help us gather information about the visitors to our website, such as what pages were viewed, time spent on the site, keywords searched, and the types of browsers that were used. Please refer to their privacy policies for more information:
Numeric IP addresses are also logged and used to measure traffic and help us diagnose server problems. In addition to the types of visitor attributes mentioned above, we have implemented Google Analytics' Demographics and Interest reporting to better understand our visitors in aggregate. You may opt out of such reporting by installing the Google Analytics Opt-Out Browser Add-on. You may also disable or selectively turn off the cookies used on our site by adjusting your browser settings. For more information, or to customize your settings, please visit the Google Ads Settings.
We will not obtain personally-identifying information about you when you visit our site, unless you choose to input such information directly into the site, or log on to the site (typically as a member of Princeton University).