Policy Implications of The HUMAN Brand: How We Relate to People, Products, and Companies
Location:Robertson Hall Bowl 016
Audience:Open to the Public
Why do you like Coke and not Pepsi? Honda and not Toyota? Why do we make the choices we do?
Ranked as the top marketing book of 2013 by Examiner.com, “The HUMAN Brand: How We Relate to People, Products, and Companies,” by Susan Fiske, the Eugene Higgins Professor of Psychology and Professor of Psychology and Public Affairs at the Woodrow Wilson School, and Chris Malone, consultant and founder of Fidelum Partners, investigates the personal choices we make and our loyalties towards companies in the digital age.
Fiske and Malone will present a public talk titled, “Policy Implications of The HUMAN Brand: How We Relate to People, Products, and Companies,” at 4:30pm on Wednesday, March 26, 2014, in Bowl 016, Robertson Hall, on the Princeton University campus. A public reception and book sale/signing of their book will follow the discussion.
Fiske studies social cognition, specifically cognitive stereotypes and emotional prejudices, at cultural, interpersonal and neuro-scientific levels. Author of over 300 publications and winner of numerous scientific awards, she has most recently been elected to the National Academy of Sciences. She is the president of the Federation of Associations in Behavioral and Brain Sciences and received her Ph.D. at Harvard University.
Malone is a consultant and keynote speaker who has over 20 years of sales, marketing, consulting and organizational leadership experience. As founder of Fidelum Partners, he has worked with hundreds of senior executives in organizations ranging from Fortune 500 companies to start-ups and nonprofits. He was chief marketing officer at Choice Hotels International and senior vice present of marketing at ARAMARK Corporation, and has held senior marketing and sales positions at leading organizations including the Coca-Cola Company, the National Basketball Association and Procter & Gamble.
A book sale, signing and public reception will follow the talk.