Bob Garfield, co-host of National Public Radio’s weekly Peabody Award-winning magazine program “On the Media” and Ad Age columnist, presented a public talk at the Woodrow Wilson School on March 5, 2012, as part of the School’s “Media and Public Policy” thematic lecture series. Hugh Price, lecturer and the John L. Weinberg/Goldman Sachs & Co. Visiting Professor at the Wilson School, introduced Garfield at the discussion. For 25 years, Garfield’s wrote the “AdReview” column in Advertising Age where he evaluated ads from hundreds of agencies worldwide. His new Ad Age column, “Listenomics,” explores the frontiers of 21st-century marketing and media. Over the past decade, Garfield has chronicled the digital revolution and the collapse of the media landscape culminating in his 2009 book, “The Chaos Scenario.” In 2003, he authored “And Now a Few Words from Me,” which he describes as a “manifesto on advertising.” A collection of his work over the years, titled “Waking Up Screaming from the American Dream,” was published by Scribner’s in 1997.
Monday, March 5, 2012 (All day)

In what promises to be a "where is he going with this?" lecture titled, "My Life as a Toaster Oven," Bob Garfield, co-host of National Public Radio's "On the Media" and Ad Age columnist, will present a public talk on Monday, March 5, 2012 at 4:30 p.m. in Dodds Auditorium at the Woodrow Wilson School. Garfield's talk is part of the School's "...